Web Marketing
STO7 are experienced in web marketing whether this is via organic Search Engine Optimization (SEO), Adword Campaigns or E-mail Marketing Campaigns. Whatever your company needs from the web then we can help !
What is SEO?
SEO is a long term strategy for ensuring visibility and site exposure for years to come. This is done by optimizing the content to be relevant for a range of keywords you would use to describe your organisation. The SEO process is driven by "organic" search results which is regulated and agreed on by all the main search engines. This is different to Search Engine Marketing, which involves paying for placement in their results. We are able to offer this service too if your budget will allow.
What are the benefits of SEO?
Search Engine Optimisation has many benefits that help website owners meet their online marketing/promotional objectives, such as generating more leads/sales, building brand awareness and visibility, and increasing the volume and
quality of traffic to your website.
- Cost Effective - There are no payment to search engines as with SEM for indexing your website
- Fixed Costs - Our plans for traditional organic SEO are fixed so you pay a monthly fee which helps maintain your position
- Product / Brand Visibility - This is important as if you're promoting a brand or product you need it to be consistently visible under its main keywords
- Easy to Find - Having a well optimised website helps potential customers find your site
Pay Per Click Management
Pay-per-click Management (PPC) is a way to have your website instantly visible on any of the main search engines under your set of keywords. This is a very cost effective method of marketing and enables quick visibility to potential clients. PPC is proven to increase sales and visibility of a website.We offer a range of bespoke services for PPC including account management, keyword anaylsis, account configuration and more. Please contact us about any of these servicesE-mail Marketing
E-mail marketing can very cost effective and provides a direct method to target your potential and existing customers. It is a case of producing a range of graphical/text e-mails which informs your customers of offers/promotions you may have. These then provide direct links onto your website where the customer may view and purchase the products. This has a two-fold effect by increasing traffic to your site, its likely the customer will buy more than one item at a time online.